It’s never boring in the world of B2B marketing. Since the beginning of the pandemic at the very latest, lots of marketers have been forced to break the mold and to reflect on alternative methods for lead generation. No more trade fairs or on-site meetings—but what should you do to compensate for the fallout? Over…
Demystifying Demand Generation vs. Lead Generation
Right now, Google is processing 99,000 searches every single second. A few moments ago you may have searched for “What is Demand Generation?” and ended up here. A Google search is what we do when we want information about a subject, product, or business.Every Google search produces thousands of results, over hundreds of pages. The…
The Ultimate Lead Qualification Guide in B2B (+Checklist!)
It shouldn’t be a shock, but not everybody in your pipeline is ready to buy. Statistics show that 79% of marketing leads will not advance to sales, which means you could be wasting precious time and resources. Hence, identifying and nurturing B2B leads that are a good fit for your B2B company is more important than…
How to Find Decision-Makers in a Company as a Salesperson in B2B
This might sound familiar to you: You’re having a really nice conversation with a prospective customer, you like each other right away and your product clearly solves his or her pain. But then comes the sentence: “Well, I think the solution is great! However, I must first talk to the Head of Sales. He manages…
LinkedIn Ads 101: How to Create LinkedIn Audiences
Boring, standard advertisement on the internet? An absolute no-go in B2B! Personalization and a precisely selected target audience are extremely important for your online marketing and advertising. Social media platforms like Facebook, Instagram and LinkedIn as well as search engines like Google have recognized the importance of advertising, too. Operating in B2B, LinkedIn should be…
Marketing Automation in B2B: Boost Your Customer Journey
Winning new customers still is one of the biggest obstacles for B2B companies. Many rely on a variety of methods for their Inbound Marketing in order to minimize scatter loss and even avoid cold-calling. Mixing many methods, combined with B2B marketing automation, enables a targeted and individual communication with your prospects. Optimally, you pair them…
You’re in the Recruiting Business? Here’s How You Get Clients & Discover New Talents at the Same Time (+ Exclusive Use Cases!)
And again, an important employee has quit his job—where can you find another qualified person as quickly as possible? At some point, every company faces the challenge of finding highly-skilled employees. One particular industry even focuses on finding the right people for companies: So-called Recruiting as a Service businesses help companies find the perfect match…
How to Master Cold Outreach: Your Guide for Approaching Prospects in B2B
Cold outreach in B2B is probably the most feared discipline in B2B sales. To reach out to prospects out of the blue without knowing them holds many opportunities—but can also be risky. Cold outreach will never be the same as door-to-door sales or just a funny call after you’ve looked up a number in the…
How to Enter German-Speaking Markets in B2B with Success
Entering German-speaking markets can be challenging. In case you are planning to expand your business to the DACH area, this guide will be your helper in need for any business-related questions concerning B2B sales, culture, privacy issues (remember GDPR?) and much more. What You’ll Learn in this E-Book:What selling to companies in DACH is likeWhat you…
Different Types of Sales in DACH and How to Excel in Each of Them
Sales isn’t that different in German-speaking countries after all. Sure, you’ll discover different rules when it comes to meetings and conversation but sales reps and managers in the DACH area want to and often themselves do the same things as their counterparts in other parts of the world. Still, let’s see what types of B2B…