Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. “Use AI. But not too much AI … and in the right ways.” “Optimize for SEO – but it’s changing completely and irrevocably, so also optimize for other…
18 Events and Conferences for Black Entrepreneurs in 2024
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. It can feel isolating…
Best URL Practices for SEO: How to Optimize URLs for Search
Back when I started playing the search engine optimization (SEO) game, keyword stuffing actually worked. Since then, algorithm updates have spared only a few SEO best practices, like URL optimization. Google’s algorithm updates have shaken up the scenery of SEO. However, URL optimization has stood the test of time. This is an essential element of…
3 Persuasion Techniques You Should Know
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve spent 200 hours interviewing persuasion experts. In this blog, I share the persuasion tactics that actually work. You’ll learn why persuasion attempts work better if you ask for action in the future (rather…
How to Create a Content Style Guide [+Free Guide & Examples]
If you write, edit, or manage content for a brand, you likely run into lengthy content discussions over everything from voice to exclamation marks and em dashes. At least, I’ve done my fair share of debates with colleagues over language preferences. But is it trivial? I don’t think so. After all, there’s a difference between…
The Ultimate Guide to Product Marketing: How to Market a Product in 2024
Despite working in marketing for over a decade, I’m still puzzled by the idea of product marketing. Whether your business offers a service (say, a cleaning company) or a commodity (like a toy manufacturer), you’re marketing a “product,” right? Heck, in my recent job hunt, I interviewed for several product marketer jobs under the caveat…
The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence
Am I right in assuming that a significant part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go – and you want to be able to reach them and observe their behavior and where they spend their time. But when you’re growing a business,…
Say Hello to Our New Brand: Echobot is Now Dealfront
Back in June 2022, we announced that we had merged with Leadfeeder following a €180m investment from Great Hill Partners. Combining Echobot’s leading sales intelligence platform and Leadfeeder’s best-in-class web visitor intelligence solution seemed like the perfect fit to launch a leading go-to-market tool.Ten months later, we’re now a team of 330+ operating across six…
The Best 29 Sales Blogs You Should Definitely Read in 2023
There are many ways to stay informed and up to date. Podcasts, blogs, webinars or the classic way: books. How you get informed depends entirely on your personal preferences and how you can best integrate it into your daily life. Many people love podcasts – so, we compiled the 26 best podcasts for you. Even…
26 YouTube Channels You Need to Subscribe to as a Sales Professional
As a sales professional, staying on top of selling trends and following successful sales representatives can help you pick up some tricks to add to your selling tool kit. And, adding to your selling tool belt can help set you apart from the competition and close more deals with your qualified leads. Sales training and…