As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. HubSpot recognized the value of organic search early, enabling our growth alongside the expanding search landscape. While AI-powered search experiences are reshaping the search landscape, we’re still firm believers in search. To vet whether organic search is…
Your Guide to the Best AI SEO Tools in 2024 [Free and Paid]
SEO has always been an essential part of my work as a content marketer, but I’ll admit that certain parts of keyword research and formatting posts become tedious. The good news is there are plenty of powerful AI SEO tools that streamline my optimization process and improve rankings on search engine results pages (SERPs). It…
The Ultimate Podcast Launch Checklist To Finally Get Your Show Up and Running
Want to launch your own podcast (or a podcast for your company) but don’t know where to start? I’ve put together a podcast launch checklist you can use to get your project up and running, along with tips gathered from my personal experience and insights from members of the HubSpot Podcast Network. Let’s rewind before…
8 Graphic Design Resume Examples to Land Your Next Job
If you’re a graphic designer, I have to give you praise because, without your creativity and your keen eye for design, it would be a struggle for marketing to create campaigns that catch their audience’s attention. And what better way to show my appreciation to graphic designers than to write a post with helpful graphic…
What Is Linktree + 8 Steps to Set It Up
If you’re like me and waste far too much time on Instagram, you’re well acquainted with the phrase “link in bio.” So why does seemingly everyone use a linktr.ee URL, and what is Linktree exactly? In this post, I’ll tell you everything worth knowing as you decide whether to use Linktree or its alternatives. I’ll…
How to Create the Best PowerPoint Presentations [Examples & Templates]
Creating the best PowerPoint presentation isn’t just about slapping facts and figures together or dazzling with snazzy graphics — it’s an art form. During my time at HubSpot, I created a lot of presentations. Since then, I’ve seen the good, the bad, and the PowerPoints desperately crying for a makeover. I’ve learned that the secret…
Social Media's Role in Reshaping Online Shopping, According to Retailers
Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in posts (thank you, cousin) about adorable gifts, must-have outfits, and the like. Now, I’m a content marketer who knows when I’m being sold to, but even I get lured by social posts with…
Authentic Leadership — How to Lead While Staying True to Yourself
As I started taking leadership roles in my career, I thought I had to copy the exceptional leaders I’m inspired by. Over time, I realized that authentic leadership contributes to the biggest positive impact on my teams. It turns out the key to being a great leader is learning to be yourself, just in a…
290+ Social Media Holidays for Your 2024 Content Calendar [+Template]
Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day? There are so many observance days worldwide that we, as marketers, can use to share content relevant to our industries. But odds are, you probably don’t acknowledge these days until you see your favorite brand posting about it. That‘s why I’ve…
How to Promote Your Content as a Creator
You spend countless hours editing video content to perfection, writing the perfectly optimized blog post, and putting together the absolute best resources for social media … only to realize that you still have to convince people to actually view your content. Your content could have the secrets to world peace and curing jet lag, but…